Should Marijuana Be Legal - 978 Words

American citizens have been hiding in the closet of â€Å"parental shame† since the beginning of cannabis prohibition. At first, moms and dads were desperate to hide their personal cannabis use out of fear of shame, incarceration, or even worse, accusations of child neglect. Public perception of the â€Å"stoner† has all but crippled the progress of those fighting the cause. We live in a society where alcohol consumption is not only accepted, but glorified. Even the morning talk show hosts on a popular national news network spend their morning sipping on wine yet the mainstream media would like us to think a parent who tokes a joint will simply â€Å"forget† their children even exist. Cannabis consumers know from experience and the science shows that the mainstream public perception of cannabis is simply wrong. One does not turn into a neglectful parent because of cannabis. Not only that, but many parents are now turning to cannabis to treat the children the government claims to be protecting. I say ‘claim’ because authorities are supportive of parents giving their children pharmaceuticals. As a matter of fact, a parent can be held liable if they do not want to follow doctor s â€Å"orders† regarding medication choices. Beginning January of 2016 the Oregon Health Authority began requiring dispensaries to pass out a flier with every purchase warning the consumer that â€Å"Marijuana Can Make Kids Very Sick†. Most of these fliers end up in the recycle bin next to the exit door.Show MoreRelatedShould Marijuana Be Legal?1609 Words   |  7 PagesMs. Fingarson English 11 March 9th, 2017 Junior Research Paper: Marijuana Should Be Legal. According to world recognized American Scientist Carl Sagan â€Å"the illegality of cannabis is outrageous, an impediment to full utilization of a drug which helps produce the serenity and insights , sensitivity and fellowship so desperately needed in this increasingly mad and dangerous world†. These are just some of the benefits of Marijuana along with many others. All you have been taught about cannabis inRead MoreShould Marijuana Be Legal?1060 Words   |  5 PagesMedical Marijuana Marijuana is the most commonly used illicit drug in the United Sstates (Wagner).. Marijuana is commonly used becauseThis it is because marijuana is easy to get and doesn’t have the visibly dangerous effects that other drugs like cocaine and heroine have. However,But does that mean marijuana is harmless to the human body? There are some people and studies that believe it is harmlessso. Sanjay Gupta, MD, Chief Medical Correspondent for CNN, wrote the following: â€Å"Frequent marijuana useRead MoreShould Marijuana Be Legal?986 Words   |  4 Pages smoking pot in California, is legal. On Tuesday, November 8, 2016, California became the fifth state to legalize the recreational use of pot. By a margin of about 56% to 44%, voters passed Proposition 64. With its passing, California is now among states like Colorado, Washington, Oregon and Alaska who have also legalized marijuana. â€Å"Marijuana could become quite the cash crop† said Richard McGowan, a professor at Boston College and expert in the field of marijuana legalization. While many peopleRead MoreShould Marijuana Be Legal?1230 Words   |  5 PagesCannabis Can The marijuana movement is more prevalent now than ever. Just recently, two other states have joined Colorado and Washington in the legalization of the recreational use of marijuana. On the other hand, the state of Florida did not pass the bill to approve medical marijuana. Although more and more states have begun to see the benefits in legalizing marijuana, many states maintain the view that smoking marijuana is criminal despite the many advantages it poses. Marijuana offers medical andRead MoreShould Marijuana Be Legal?997 Words   |  4 Pagesof the topics; write a thesis statement and complete the introduction 1. Marijuana should be legal, because it is harmless, and it is an effective medicine for many kinds of diseases. - Marijuana should be legal due to its variety of health benefits - Marijuana is an effective medicine for many kinds of diseases - Marijuana legalization would help boost the economy Thesis Statement: Why shouldn’t marijuana be legal due to its variety of health benefits, its effectiveness for combating manyRead MoreShould Marijuana Be Legal?864 Words   |  4 PagesCannabis, also known as marijuana among other names, is a preparation of the Cannabis plant intended for use as a psychoactive drug or medicine. Marijuana smoking remains the most prevalent form of illicit drug use in the United States and has even been legalized medicinally in twenty-four states. Four of these states, including Colorado and Washington, have legalized marijuana for recreational use. This means that it is treated like a controlled substance, like alcohol or tobacco, and anyone theRead MoreShould Marijuana Be Legal?1630 Words   |  7 PagesMarijuana has been a hot topic of conversation over the last few years, as some states in America have legalized it medically and recreationally. By discussing the legal aspect of marijuana, the economic benefits, medical usage and how marij uana affects the family, we can see the positive and negative impact that marijuana has on sociology. Except for a few select states, marijuana usage, sale and distribution of marijuana is in some manner illegal. As a result, there is immense legal considerationsRead MoreShould Marijuana Be Legal?1610 Words   |  7 PagesSince the very first day marijuana began dominating our country over 30 years ago, federal control of the drug has been the topic of an continuing arguments. Marijuana is a crushed up blend of dried out herbs, seeds and stems of the plant cannabis. Most people inhale it in the shape of cigarettes for pleasure and relief. Should marijuana be made legal? Advocates of the drug argue that there are multiple medical advantages and that tobacco and alcohol are far more harmful for us than the drug itselfRead MoreShould Marijuana Be Legal? Essay1261 Words   |  6 PagesMarijuana is safer than tobacco and alcohol, more beneficial and healthier too. Marijuana, unlike tobacco and alcohol, never causes serious illnesses like cancers of the lungs, throat, and mouth, cirrhos is, dementia, or anything else. In actuality, medical marijuana is used to treat cancer cells. â€Å"The earliest use of cannabis as a medicine is attributed to the legendary Chinese Emperor Shen Nung, who is thought to have lived around 2700 BC.. Cannabis sativa is thought to have been grown for at leastRead MoreShould Marijuana Be Legal? Essay965 Words   |  4 PagesShould Marijuana Be Legal? In order to start a discussion about whether marijuana should be legal, we must first begin with the history of marijuana. How long has marijuana been around? The earliest recorded use of marijuana is from the island of Taiwan off the coast of mainland china over 10,000 years ago in the Stone Age (Marijuana, 2014). They wove their clothes and made their shoes from hemp. The first paper was made from a combination of crushed hemp fibers and mulberry tree bark. This

The Impact of Chemical DDT on Human Health. - 717 Words

Introduction: As of 2013, there were 97 countries with sustained malaria transmission, and 7 countries in prevention of the reintroduction phase, making a total of 104 countries where malaria is presently considered endemic 1,3,10,15,24. It is estimated that 3.4 billion people are at risk of malaria and WHO estimates that 207 million cases of malaria occurred globally with 627,000 deaths in 20121,3,10,15,24. 80% of cases occurred in Africa and most deaths (77%) occurred in children under the age of 5 3,7,10,15,23,24. The burden faced in Sub-Saharan Africa continues to be a challenge for national governments. Increasing resistance to drugs and pesticides, the lack of capacity to implement programs effectively and low public education about malaria are only a few of the many complications that African governments must address to effectively combat malaria 1,3,7,10,15,18,20,23. In order to reduce malaria incidence, some African countries are moving back towards dichlorodiphenyltrichloroethane (DDT), an insecticide once widely used throughout the world for agricultural and public health purposes1, 3,10,15,16,23. Dr. Paul Mà ¼ller discovered chemical DDT effectiveness on insects just prior to World War II. His work received the Nobel Prize in Physiology or Medicine in 1948 1,9. During World War II the Allied forces used DDT to combat typhus and malaria vectors 15. After the war they used the chemical to control the vector and agricultural pests, helping to successfullyShow MoreRelatedDDT Isnt Cool With Me Essay1539 Words   |  7 Pagesthrough its aggressive attempt to rid the area of the anopheles mosquito, thus virtually eliminating the spread of malaria and cases seen. The parasites that cause malaria rely on a human host in order to reproduce and thrive. The vector, mosquitos in this case, are simply the means by which the parasite finds its next human host to thrive again. As seen by the eradication of malaria in some areas the life cycle of malaria parasites is greatly dependent on the life cycle of the anopheles mosquito.MosquitosRead MoreThe Effects Of Ddt On Human Health And The Environment1592 Words   |  7 Pagessolution is DDT short for dichlorodiphenyltrichloroethane, this substance is an insecticide use to kill pest such as mosquitoes. Scientists figure that the pesticide should prevent dangerous mosquitoes from infecting human with diseases. Many people believe that this pesticide is the best solution to reducing malaria. They back up their claims by using research results with conducted that DDT save many lives globally. They are outrage at the fact that DDT is ban in many countries. DDT advocate clearlyRead MoreThe Detremental Eff ects of DDT Exposed in Silent Spring, by Rachel Carson911 Words   |  4 Pageswidespread use of synthetic pesticides and their impact on the environment. Carson concentrates on a commonly used pesticide in the 1950s called DDT. She opposes the indiscriminate spraying of DDT because it has profound consequences on the environment, humans and animals. Carson collected information about how the DDT can cause cancer in humans, harm animals such as birds and remained in the environment for long periods of time. Subsequently, the chemicals in the pesticides are extremely harmful so sheRead More The Power of Rachel Carson’s Silent Spring Essay1463 Words   |  6 Pageseffectual environmental movement. In 17 chapters, many of which can stand alone as essays, Carson develops a deceptively simple premise: the use and overuse of synthetic chemicals to control insect pests introduces these chemicals into the air, water, and soil and into the food chain where they poison animals and humans, and disrupt the many intricate interdependencies that make up the delicate natural order. In the concluding paragraph of the book, Carson said: The control of nature is aRead More Endocrine Disruptors Essay1746 Words   |  7 Pagesarticles have suggested that humans may be at risk because small amounts of well known environmental contaminants, such as dioxin, PCBs and DDT, can affect hormone levels. Hormones are produced by the endocrine system as regulators of biological function in target organs. Because hormones play a critical role in early development, toxicological effects on the endocrine system often have an impact on the reproductive system. 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Her book, and her advocation for the environment, has lead to the changing of health and safety laws for american citizens that still impact us today. Rachel Carson was born in 1907 in Springdale Pennsylvania, and grew up on a farm with a typical home life of a young American girl. Her mother was her primary caretaker, and also helped Carson see the beautyRead MoreEffects of DDT on Human Health and the Environment1067 Words   |  4 Pages Why is DDT still used in other countries and why is it controversial. Malaria is fatal and is known to be the second deadliest to the HIV/AIDS pandemic among other infectious diseases. In just a period of one year, malaria infects hundreds to millions of people and is responsible for the deaths of about one million people. However, Malaria’s lethal effects can be prevented by the use of one of the persistent organic pollutants called Dichloro-diphenyl-trichloroethane also known as DDT (Martin,Read MoreChemical Control Of The Colorado Potato Beetle1717 Words   |  7 Pagesrecorded to have been used as a chemical control for mites and insects as early as 12000BC (Jones 1973). One common insecticide used in the Middle Ages in Persia and ancient China consisted of an ingredient from the Dalmatian pyrethrum flowers. Containing 1.5% of pyrethrin, the Dalmatian pyrethrum was the origin of an active insecticidal substance (Davies et al, 2007). Paris green (copper(II) acetate triarsenite or copper(II) acetoarsenite) was a key component in the chemical control of the Colorado potatoRead MoreEffects Of Pesticides On Environment And Individual Health1292 Words   |  6 Pages Introduction to Environmental Health (PUBH7027) Essay on Impact of pesticides on Environment and Individual health According to European Charter on Environmental and health, Environmental health includes human health and disease that occurs or get affected from environmental factors such as social, physical, chemical, biological or psychosocial. I totally agree with this definition as it has effectively explained that not a single factor is

Business strategy- OSIM international Ltd free essay sample

This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management of the business strategies. A critical analysis of the issues hindering the companys implementation of the strategies is discussed. Further, it includes the observation and identification of past and current trends of the company and on the other hand predictions and assumptions of future prospects are analysed. Lastly, in accordance to the case study analysis, a few recommendations are provided. Table of Contents Introduction Strategic management is crucial for a company’s progress. OSIM is a global brand listed in the SGX having a wide point of sales network (OSIM Intl Ltd, 2010). They have managed to sustain the competitive environment with international management, customer relations, brand name, internal strategies and adaption to the different environments. OSIM has established a niche in developing and selling healthy products. Large companies like OSIM International Ltd, also face challenges and difficulties. This is where the company’s strategic management comes into action. Furthermore, it would be interesting to see how well the company has overcome the difficulties and how well it is going to use the strategic management tools. Therefore, this has made OSIM interesting for a case study analysis. Strategic Analysis External analysis General environment The economic environment of Singapore is a highly developed and a free market economy. The per capita GDP of Singapore is been higher than most of the developed countries (Find the Data, 2010). The economy depends on imports particularly in the consumer electronics (Find the Data, 2010). Therefore higher manufacturing costs for OSIM are inevitable. In terms of the socio-cultural aspect of Singapore, OSIM needs to consider the tastes, preferences and lifestyle of the people. Particularly, peoples willingness to buy the technology based healthcare products in comparison with traditional Chinese medicines. But consumers have adapted to the advancement of OSIM’s innovation (Tan, 2011). For the technology side, OSIM is constantly developing its own technological and RD capabilities in Original Design Manufacturing and Original Equipment Manufacturing. In todays world, company needs to cope with the technological advancements like e-business, which is an integral part of any business. Moreover, OSIM strives for originality of product designs and functions, while also developing hybrid products from existing offerings (OSIM, 2002). Opportunities and Threats OSIM is a strong organization; it means they occupy many opportunities in the market itself. The opportunities include market expansion and targeting low-income groups. OSIM would likely benefit from growing affluence and urbanization in China. However, OSIM also has many threats. The decrease in economic growth will make power of purchase goes down. Foreign exchange risks also affect the profit of company because sales are mainly denominated in the respective local currencies in which the sales arise. Vulnerable to health epidemics and terror activities, subject to market competition and negative media publicity caused by imitators and price pressure from others competitor’s products are some of the threats that OSIM will face (OCBC, 2010). Specific environment Their threats of new entrants are relatively low due to more barriers to  entry in the healthcare industry, which include the requirement of capital investment, human resources, and most importantly technology. However, competitors like OTO, Ogawa and Panasonic have seen OSIMs successful and lucrative in this market, has joined in, to become a notable player. The bargaining power of suppliers is high since OSIM is strongly dependent on three suppliers who are Oriental Export Import Co. Ltd, Daito-Electric Machine Industry Company Ltd. (‘‘DEMI’’) and Red Time Trading Ltd (‘‘RT’’). The three suppliers provide 71% (approx.) of the materials for the equipment manufacturing. In failure to do so, the company will suffer unexpected losses and disruption (OCBC, 2000). There are high levels of substitutes for these products. The cost of transferring to other major health and lifestyle firm is relatively low. There are number of players in the global market which makes the substitution level high. With the notable player like OTO and Ogawa, where their products prices are much lower than OSIMs products might attract the lower-income household. The healthcare products have a continuous change and a need for adaption. The customers are aware of the OSIM-like products offered by other firms. Therefore the bargaining power of customers is relatively high. This industry has a stiff and aggressive competition, as there are competitors such as OTO, Ogawa and Panasonic. OSIM’s competitive position is an attractive industry with a high potential for above-average returns. In addition, OSIMs turbulence model in this industry is complexity because they produce many types of products, which are launched in many markets in Asian countries. Customers are range from young working adults to elderly. Hence the degree of interconnectedness is moderately complex environment with different culture in many countries (OSIM, 2012). In summary, strengths of OSIM are large network of outlets featuring diverse range of products across different geographical markets, proven track record of established brand and strong alliances with developers (OCBC, 2000). In the next 3-5 years, the profit of company depends on economic conditions and changes in consumer taste. On the other hand, threats of OSIM in the future could be pressure of other brands products with cheap price and strong competition. Internal analysis The core competencies of OSIM are continuous product innovation keeping up with the technology, more points of sale networks which deliver a different shopping experience for customers. OSIM has extensive regional distribution network which more than 596 point of sales outlet in Asia, Middle East, Europe and United States. (info. sgx. com/webipo. nsf/ /$FILE/Osim. pdf) The strategic competitive advantage is sustainable. Although there are similar products in the market, OSIM constantly comes up with differentiated products which allows them have above-average returns (Refer to Appendix 2.1). OSIM has a strong position in this market even though the notable competitors like Ogawa and OTO have embraced OSIMs specialty retail outlets (Maybank, 2012). However, there are also many factors that could affect the profitability. The standard of living is increasing, so people demand for higher quality of products and more health conscious. Therefore, consumers are more careful in selection. I n addition, change in taste also affects the number of healthcare products purchased (Refer to Appendix 2. 2) (OCBC, 2000). Overall, in the most 3-5 years, OSIM will become more famous in Asia. The largest opportunities of OSIM in the future are building brand in a sincere effort towards value and quality in products and services, and strive to consistently fulfil and deliver these attributes that come with company brand to their customers. Innovation OSIM has also been actively beefing up its product range by renewing its product line to cater to the changing needs of consumers through improving the aesthetic features such as the colors, designs, finishing, functions andfabric of their products. (OCBC, 2010). According to Singapore business review (2012), OSIM’s strategic focus for 2012 would be to continue its innovation drive and actively maximize value from its stores and staff. Management has embarked a pipeline of new innovative products to be launched in a bid to enhance its product offerings†. In addition of that, OSIM knows that iPhones are popular thus connect iPhone to massage chai r to boost sales to high-incomer buyers (Chen, 2012). Strategic Directions and Strategic Objectives OSIMs Vision To be the global leader in healthy lifestyle product† (OSIM, 2012) OSIM is the brand leader and preferred choice for massage chair in five countries namely, Hong Kong, Singapore, Taiwan and China (Refer to Appendix 3. 1). However, the top most position of being the leader of lifestyle product is still open (Maybank, 2012). OSIM may already be the leader in one type of product but they still need to up their stakes in order to become the best in the area. OSIMs Mission â€Å"Bringing healthy lifestyle to you† (OSIM, 2012) OSIM also lives up to their mission not just by their product, but also by promoting fitness and well-being to all people. For instance, OSIM’s support to Standard Chartered Marathon Singapore ties the commitment of promoting and bringing healthy lifestyle to people (Singapore Sports Council, 2010). Strategic Objectives OSIM’s main strategic objectives are product innovation, market expansion, profit growth and also having a good relationship with the employees (Singapore Business Review, 2012 Wei Du, 2012). Using stakeholder analysis to identify the strategic objectives of OSIM aligns with the demands of these stakeholders; shareholders, customers and the employees. Stakeholder Analysis Both shareholders and customers have a definitive salience while employees only have a dominant salience. The reason why employee only has dominant salience is because the demands of employees are not as urgent as those of shareholders and customers (Refer to Appendix 3. 2). The needs of shareholders that need to satisfy are profitability and business sustainability. The strategic objectives to address the shareholder are product innovation and profit growth and market expansion. Shareholder is the main and primary stakeholder because shareholder is one of the main sources of resources to the company and to be used in doing more market research (Hillman Keim, 2001). Customers’ needs that need to satisfy are innovative and high quality product. The strategic objectives that will satisfy the needs of the customer are product innovation (Chua, 2010). Even their newly introduced OSIMs brand logo deems to be consumer-centric (Refer to Appendix 3.3). With their new mission of Inspiring Well-Being inspire customers to work towards of feeling great and good looking and taking control of their own well-being (Forbescustom. com, n. d. ). Their new retail layout enables customers to try out their product improving their shopping experience. OSIM also works with Interbrand to conduct study about consumers changing needs to understand customers and be tter in their speciality retail management and enhancing their products to tailor to different customer (Chua, 2010). Employees’ needs that need to satisfy are having good communication with the company, getting good incentives from the company and being recognised of their works. The strategic objective that will satisfy the employees’ needs is having a good relationship with the employees (Forbescustom. com, n. d. ). OSIM office building provides their employees a range of facilities (Refer to Appendix 3. 4). OSIM headquarter designs to foster openness, building an environment to help employees promote their creativeness and imagination (Forbescustom. com, n. d. ). Not only that, early this year, OSIM has just incorporated a subsidiary named OSIM Services Pte Ltd in Singapore mainly to provide training and development to their staffs. OSIM provides training for their sales employees and customer service employees because they know that the quality of the service is as important as the quality of the products itself (Reuters, 2012 OCBC, 2000). Key Broad Business-Level International Strategies Ansoff’s product/ market business level strategies Product development OSIM always come up with new products to satisfy the demands of shareholder and customers (OCBC, 2000). OSIM implements product development strategy by introducing new products to the same market. Innovation is one way to introduce new product, for instance, new uDivine App massage chair (Refer to Appendix 4. 1). They also focus on researching and upgrading of their IT infrastructure and implement it onto their products to further upgrade them (OCBC, 2000). This will allow the user to have a better experience, which bodes well with the company as a market leader (Singapore Business Review, 2012). Innovation will result in increase on OSIM’s market share and create confidence to shareholders and customers in OSIM. Product development in OSIM satisfies two of the organisation’s strategic objectives; product innovation and profit growth (Singapore Business Review, 2012). Market development OSIM is always in the lookout for new market with high potential for its product. This satisfies the organisation’s strategic objectives of market expansion and profit growth. By penetrate into a new market; they will be able to expand their market share to many different countries and opening more stores (Carver Kipley, 2010). International Strategy OSIM use a global strategy to expand their market. As a leading company in healthy lifestyle product, expanding to many different countries would be essential to be known internationally and increase their market share. OSIM now has many outlets in more than 222 cities but is now focusing on expanding their outlets in China. China has a very strong GDP but is not doing so well current which affects the number of outlets to be opened in the country (OSIM, n. d. ). Strategic Implementation: General Perspective OSIM has been playing in this market for long, knows what is needed to be done to works in this industry (Maybank, 2012). Product and market development has been the reason for OSIM to be profitability. In this competitive and lucrative industry, OSIMs well implemented strategies has enables them to remains sustainability and earning profit above-average. OSIM has been tapping onto the high-income earners in this market; however OSIM should start their second curve to growth in the untapped market like the low-income household. This is a good time for OSIM to start their second curve activity although their current strategies are still doing well to their business (Refer to Appendix 5. 1). OSIM could look into starting a new business catering to the lower income household with similar products but at a cheaper price. This could allow the poor to enjoy the same health benefits as the rich. This allows OSIM to continue its longevity and growth. Under the BCG portfolio matrix, OSIM falls under the Stars where there are high growth and high market share. In such a competitive and growing industry, more and more players are tapping into this market because of its lucrative (Maybank, 2012). However, with strong competitors around, OSIM is still able to be the market leader in the healthy lifestyle industry (Refer to Appendix 5.2). Key Strategic Implementation Issues There are areas that OSIM has been doing well, for instances, strong alliance tools, creativity and innovation and specialised in specialty retail stores. As OSIM have been building strong relationship with the mall developers, like CapitaLand, which allows them to receive information about new shopping mall comi ng up (OCBC Investment Research, 2010). OSIM has been very creative and innovative in their products, incorporating Chinese medical massage Tui-Na into their new leg massage like uPhoria (Refer to Appendix 6. 1) (Koh, 2012). OSIM also spent 2% of their revenue each year on RD which helps them to be the No. 1 in the industry proven that their investment in RD is not wasted (Koh, 2012). OSIM is also the pioneer in using specialty retail stores to market their product instead of distributors. Points of sales system are the key reason for their strong brand equity (Refer to Appendix 6. 2) (ibid). Even though OSIM is doing well in these areas but we have also identified the areas that hinder their strategic implementation. One of the issues identified in OSIM is poor CEO leadership. Mr Ron Sim, the founder, CEO and major shareholder is also the brain master of OSIM International Limited that makes every important decision. However, according to Maybank Kim Eng Research, Mr Sim has no clear succession plan yet, believing that there is a substantial founders risk in the stock (ibid). As a CEO and managing director, Mr Sim should prepare and train his ideal successor early in order to prevent the business for falling due to any unforeseen circumstances. The other major strategic implementation issue that hinders OSIM is inadequate finance. To finance acquisitions made, enhance corporate and working capital, and reduce existing debt, OSIM raised $120 million worth from issuing unsecured convertible bonds due in 2016 (Enriques, 2011). OSIM has also targeted to expand 50 outlets this year when they release their 1st quarter financial statement, however due to the debt turmoil in Europe and slow recovery in US, it has impacted consumer spending and demand and worsen downside risk to earnings (ibid). It have resulted the management scaled back in the net store opening. According to Maybank Kim Eng Research in October 2012, OSIM has expanded only 4 outlets thus far. As an expanding international organisation, OSIM should reduce manufacturing costs and operating expenses. OSIM should also concentrate on exclusive outlets instead of diversify their stores to every shopping malls. Further, OSIM faces strategic implementation issue of failure to protect/use IP. Intellectual property rights are a major factor for a well-known brand like OSIM. OSIM’s products have been hit by imitations in the market. The unsubstantial product performance and inferior quality of those products has led to negative market segment. This will have a severe effect on the sales and reputation of the brand. This mainly involves the Chinese made fakes in the China market (Cai, 2012). But a large market like China cannot be avoided, therefore the option that OSIM has, is to churn out the counterfeit to stay ahead of the imitators by continuous innovation and make the IP rights framework stronger. The key issues hindering OSIMs strategic implementation are the poor CEO leadership and failure to protect/use IP as the former issue may affect the confidence, trust, and reliability that potential investor have on OSIM and ultimately impact the growth. As for the latter issue may affect OSIMs reputation which causes consumer confidence dreary due to imitation products and eventually losing the market share (Cai, 2012). Strategic Evaluation As mentioned earlier, the strategic objectives of OSIM are product innovation, market expansion, profit growth and good customer and employee relationships. So far OSIM has achieved some objectives successfully and some are in the process of accomplishment. The evaluation of the objectives can be done using balance scorecard approach (Refer to Appendix 7. 1). Conclusion: Current Future Prospects Recommendations In this rocky economy no matter in Singapore or China, OSIM is still growing strong and enjoying being the market leader even though with strong competitions. Their new uDivine App and uPhoria has escalated their profit. In addition, OSIM has been focuses on improving productivity and performance and rationalising non-performing outlets allowing them to expand their net margin. As a leader in the well-known healthy lifestyle industry, with the innovation and ability to connect IT into their products, foreseeing that OSIM will still be able to soar in the coming future. However, OSIM has to narrow their target setting with the consideration of uncertainty economy due to US and Europe market. OSIM has a group of experienced management team; however to bring OSIM to a higher level, OSIM should consider bringing new bloods into the management level. OSIM should continue with market development by using the phase-out product in untapped market to gain profit and new product life cycle. As OSIM has been targeting high-incomer therefore we would suggests OSIM to tailor their products caters for the low-income household as their new target market. This would also allow the lower-class household to enjoy their products and inspire by their new mission of feeling great and looking good. So not only the rich enjoying massage, the poor can too. Appendix Background of OSIM International Limited OSIM International Ltd is about creating a perspective of the awareness of health. Company tries to encourage people to pay attention on their own health through daily of living by carefully designed and crafted trademark products. OSIM was found in 1890 and started off as a retailer of household products. The name OSIM is based on founder, chairman and chief executive Dr. Ron Sim’s name. OSIM has developed into a strong global brand for healthy lifestyle products from the beginning. OSIM was first opened in Singapore. However, OSIM becomes international brands with nearly 596 outlets at Asia, Middle East, Europe and United States. Besides that, OSIM quite focuses on China market due to increasing in GDP lead to improve standard of living.